Invest in a Persona

Imagine a fitness studio that actually knew you.

  • Knew exactly who you were
  • Changed every workout to fit you
  • Kept the results coming

It exists. And you can own a piece of it.

  • Own a piece of a Persona studio
  • Earn quarterly payouts
  • Access the IP behind it
See what makes us differentInvestor Portal
10
Studios open
Across Austin and Houston
6
Proprietary systems
Built in house
0
Capital calls
We never come back asking for more
The team, in the room
A Persona instructor coaching a member on the reformer
Two Persona instructors coaching a class in the studio
A Persona instructor teaching with a headset mic under red studio light
The Persona instructor team posing together in the studio
An instructor leading a class in the red-lit studio
An instructor cueing members on the reformers
Why we're different

We did the opposite

Everyone elsePersona
Overinvest in constructionLow build costs, with the money going into the experience
Brag about revenueProfitable fast, so you can reinvest profit into growth
Sell franchises, the biggest investment trapWe are not a franchise
Put 100% of the risk on youWe take the majority of the outside risk
Carry high operating costsTech keeps the experience high and operating costs low
Instructors fight each other to stand outA system that rewards instructors for helping one another
Treat instructors as hourly employeesInstructors own part of the upside, so they speed up our growth
The IP behind it

Six systems, built in house

This is what makes the personalization possible, and what investors get access to.

Persona-lized Assessment

3 questions, 125 custom reports.

Pre-class summaries

Every instructor briefed on the room before class.

Integrated body scanners

A 60-second scan that shows progress.

Instructor training portal

300+ proprietary assets and an AI coach.

In-house ad engine

AI-run acquisition at about half our old agency cost.

AI agents

Trained on 50,000+ member conversations.

Who you are backing

Finance people who built a fitness system

2021

Bought one studio

2022

Bet on personalization

Today

10 studios, one repeatable system

Matt Smith

Co-Founder. J.D. MBA, former NFL agent turned financial expert.

Steve Young

Co-Founder. Former Wall Street analyst who has started and exited five companies.

The invitation

Own a piece of a Persona

One specific studio, with your name on the paperwork. Not the company. Not a fund.

Own a piece

Equity in the entity that owns one named studio.

Quarterly payouts

Your share of that studio's profit, every quarter.

Access to the IP

The systems behind the personalization.

  • No capital calls
  • No personal guarantees
  • Non-dilutive
  • Capped expenses
  • Access to financials
Investor Portal

The inside view

Terms, numbers and the studio open today, all in one private page.

Open the Investor Portal Password protected. We share it after an introduction.
  • Offering terms
  • Return targets
  • Studio economics
  • The studio open today
  • How we operate
  • Growth plan
Where to go from here

Next steps

01

Take a class

See the product from the member's side.

See our studios
02

Review the model

We send the financial model and any studio proforma you ask for.

03

Let us know

If it fits, we send the paperwork.

Let's talk

Email us to set up a call with Steve.

Email Stevesteve@personapilates.com

Persona Pilates · Austin and Houston, Texas

This page is for informational purposes only and is not an offer to sell, or a solicitation of an offer to buy, any securities or investment interests. Any offer is made only through formal offering documents. Targets and projections reflect current expectations, are subject to risk, and are not guarantees. Past performance is not indicative of future results.